![]() (Also, it might be a good idea to use a solution like Email Guardian to look out for any broken emails before hitting the send button!) Load Time ![]() If Outlook 2007-2019 is a top client with your subscriber base, take the time to ensure your fallback is working as planned. When it comes to email client support: it’s helpful to know which email clients are popular with your audience. Here’s a quick chart of which email clients do and don’t support animated GIFs: Outlook 2007-2019 still don’t support animated GIFs. In 2019, Outlook expanded its support for animated GIFs, but this only affects Office365. SupportĪnimated GIFs are supported almost everywhere. See the full email in actionĬonsiderations when using animated GIFs in emailĪs is the case with most things in email, there are some very specific considerations you need to think about when using animated GIFs in email. We used the faux video technique to create an animated GIF of a video featuring us to help add some authenticity and personality to a seasons greetings email. Pond5 uses an animated GIF to draw attention to the email’s primary call-to-action (CTA), “Download free clip.” Source: Really Good Emails 6. Draw attention to your call-to-actionĪnimated GIFs can be used to draw subscribers’ to a certain action you want them to take. Subscribers will have to click through to see the actual product. Linus’ electric bike is just hinted at in the shadows in this email. Tease something new or coming soonĭo you have some new content or product you’re about to release? Have a great offer coming out soon? Use an animated GIF to create awareness or interest in your product-and have subscribers looking out for your next email. By making four different animations, the subscribers have to scroll to see the whole story. ![]() Use an animated GIF to illustrate a complex idea or show your subscribers that things are even easier than they think.īaggu took simple cleaning directions to the next level by animating them. If a picture is worth a thousand words, then an animated picture is probably worth even more. ILIA Beauty showcases their product in action with real people. There’s nothing like an animated GIF to show off how your product or service works. Grammarly uses a very subtle animation to draw attention to their offer leaving you wanting to spend more time reading-and hopefully-taking action on the email. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. How to optimize animated GIFs for email.How to add animated GIFs to your emails.Considerations when using animated GIFs.So how can you get in on this action? In this blog post, we’ll cover: Table of Contents ![]() Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages and according to our 2023 State of Email Design Report, 58% of marketers said they’re using animated GIFs in their marketing emails and 43% said there was somewhat of an improvement in email performance when GIFs are used. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, personalization, artificial intelligence, and beautiful images.
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